Brand, Mint + Laurel Are Pushing The Importance of Middle Eastern Cultural Heritage in Beauty

by Brina Jeffries

July 13, 2020

In a time filled with sadness, anger, and confusion, finding brand collectives who are attempting to uplift and highlight the beauty within individual cultures is not only encouraging but also inspirational. Around the world we are witnessing a move towards providing voices to those who were previously silenced and the inclusion of brands who are minority owned. Mint + Laurel are one of these collectives choosing to show the artistry and importance of cultural heritage within the beauty industry.

Mint+Laurel is a LA-based collective body of artisans from Syria, Lebanon and Tunisia who providing luxury beauty products around the world. Not only are the artisans from these countries, but their collective is founded upon connecting previously disenfranchised artisans to a larger global audience while also embracing the importance of each individual culture that contributes to their success.

Not only does Mint + Laurel work with their global community but also assists in campaigns at the local level. They have partnered with the ILM Foundation by helping to fund the creation of hygiene kits for the homeless in LA, the Syrian Community Network in Chicago to support displaced immigrant families, and the Texas Advocacy Project, supporting survivors of domestic violence.

Their products range from their body collection including: soaps, body bars, towels, loofahs, soaps sets, as well as handwoven textiles, caftans, luxury gift sets, special occasion gifts, and bulk order gifting. According to their mission statement,

“We are a collective group of creators, problem solvers and dreamers, who believe in products with a purpose. By building sustainable relationships with artisan communities, we can tell their story and connect you directly to the makers. Our marketplace aims to change the narrative around cultures and artisans impacted by war. We celebrate their survival as artists, rather than victims of war”.

Shop Mint + Laurel